beautifulPB is a grassroots non-profit organization formed by a group of san Diego residents, businesses, and property to beautify one of the area’s most popular tourist destinations.

A multi-tiered pro-bono project for Remedy PR, we handled public relations initiatives, general press release development, and assisted in promoting craft beer collaborations with the legendary Karl Strauss Brewing. Going beyond traditional PR efforts, we also contributed the design brief that led to the reworking of their logo, which is used on their website and street signage throughout the San Diego town of Pacific Beach.