You don’t need a $100,000 PR campaign to create a media buzz. Strategic public relations can do just that.

With the right positioning and creative, Remedy PR opened up the media floodgates for the Datron’s unmanned  aerial vehicle (aka drone).

Datron’s Scout drone was an early addition to the space and launched before the affordable and easy to buy lineup of drones hit the market. Designed for ease of use by the defense and military personnel of foreign governments overseas who didn’t have the training their U.S. counterparts did, Datron’s Scout was in a unique position in an emerging market.

Through creative pitching, and our signature media-first perspective, the Scout landed in mainstream tech and business media, and was a direct hit on the cover of industry trades.