eesa looked to redefine what layering could look like for snowboarders, and called upon Remedy PR to help get the word out to a mainstream audience.

eesa made layering pieces that looked very different from th typical tight fitting  unflattering products typically designed for skiers and snowboarders.

We brought eesa to the media, literally, through NYC media tours, trade show support at Outdoor Retailer, and later aggressive pitching to outdoor and consumer lifestyle publications to ensure they were included in the snowsports stories that mattered to the brand’s customer base.

The result was regular mainstream PR coverage, and crossover exposure through the adjacent ski media, including a Gear of the Year winner from SKI Magazine.

Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.