It’s safe to assume that the founders of Wings & Arrow know a lot about the beer world. After all, they did launch the Saint Archer brand and then make one of the most legendary exits in the craft beer space. And since we know a thing or three about PR in the beer space, it made sense they called us for their new venture.
There is a lot of gossip in the beer industry, and often the super-fans and supposed insiders read things between the lines that aren’t actually there to be read.
Wings & Arrow wanted their upcoming announcements to be clear and stop any rumors before they start. Remedy PR worked with them on a public relations strategy heavy on messaging and detail so when they announced their merger with Ninkasi Brewing the media that mattered drank it in and nothing was left to speculation.