Another example of one-time leaders in their space turning to Remedy PR for their public relations needs.
Hi-Tec is a legendary brand in footwear. Their roots in court sports are deep, but where they truly left an imprint is off the beaten path in the hiking category.
Hi-Tec pioneered the light-hiking genre – the largest segment in the hiking space today – and later was one of the first brands to enter the emerging trail running market.
The brand’s leaders tapped Remedy PR for a wide-range of public relations and marketing efforts. In addition to securing PR for their footwear in lifestyle and active-outdoor media outlets, we launched their first affiliate program, planned experiential events on Catalina Island (no wine mixers involved), and oversaw the recruitment of paid content creators to populate their Instagram feed.
Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.