K2 is one of the leaders in skiing and snowboarding, but that doesn’t mean they don’t need PR support for their important launches.

A new executive team led to them looking for a change in public relations support, and Remedy was the first call.

On the ski side of things, we led the launch of their multi-award winning Mindbender ski program at Outdoor Retailer, and helped break new ground with their ski boots and women’s media.

On the snowboard side of things, we launched new products, leveraged untold stories, landed award-winning accolades for new models, and handled the media unveiling of their updated K2 Clicker program, a direct salvo fired at the leader in the sport, Burton Snowboards.

Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.