It says a lot when a leader in their space chooses your team to help them enter a new category.
Kryptonite is the first name in bicycle and e-bike security. When they launched their updated collection of bicycle lights using a new technology only popular in Europe, they leaned on Remedy PR to provide visibility through public relations efforts (lighting pun intended!).
As e-bikes developed in prominence, we were there with them, in lockstep, to ensure the cycling and general interest media were informed on what locks would be best to recommend their readers and for what situation. We also advised the brand on the changing face of editorial from an affiliate standpoint.
Overall, we’ve been there for Kryptonite through the years, helping them shine a brighter light on new editorial opportunities, and making sure they have the media on lock for other potential needs.