When brands in surf and action sports need to elevate their mainstream PR exposure, they turn to Remedy.

Leus is one of the heavyweights in the new “towel wars” taking place, and after lackluster results with two other agencies, they came to Remedy PR.

Leveraging both our San Diego and NYC PR teams, we helped LEUS secure widespread exposure for not just its surf and beach towels, but also its ponchos, yoga and fitness towels, and expanded golf line. When they bridged into tastemaker products through collaborations with Malbon Golf (arguably the Supreme of the golf industry), we teed up the media coverage there too.

Our work with Leus is just one of the reasons Remedy is leader public relations for helping brands in the surf, outdoor, action sports, and similar lifestyle industries bridge to the mainstream media.