When Mountain Dew has supported skateboarding, snowboarding, and similar activities for decades. As the first screening of the skateboard film Deathbowl To Downtown neared, they turned to Remedy PR to authentically tell the story to the media.

While the producers were hesitant to call it a documentary, Deathbowl to Downtown chronicled the evolution of modern street skateboarding as it was shaped by the municipal codes that dictated Manhattan’s architecture. The result is the most prevalent part of skateboard culture and a dominant force in modern fashion.

In addition to straightforward media relations with lifestyle, tastemaker, and mainstream media, we handled peer-to-peer promotion via social media, event credentials for the Los Angeles and NYC screenings, and of course, traditional media relations.

The project hit on all areas of media where we excel, including cultural influencers, mainstream news, and business media. From HypeBeast to Gothamist, ESPN to AdAge, all the right media outlets dropped in on this important piece of cultural history.

Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.