Southern California’s Nixon is one of the most creative global forces in the watch and accessory space. We matched that creativity with PR efforts that delivered widespread exposure across a variety of media genres.
Nixon’s beginnings are rooted in skateboarding, surfing, snowboarding, and music. A legendary brand with a passionate fanbase in the active-outdoor space, they came to Remedy to reignite their PR efforts as new products and initiatives were coming to market.
After years of not being aggressive with their efforts, they needed a team that understood their brand and also knew how to launch public relations efforts that brought them to journalists who were new to Nixon’s legacy of innovation and style.
Nixon’s broad media needs required an equally broad skillset on the PR side. This is one reason our decentralized model works best for most brands, as it allows us to hire based on experience and fit, versus looking for the best associates near our offices.
Leveraging our media consultants in San Diego, Vermont, and NYC, we got to work strategizing and building a program that would keep Nixon top of mind for media round-ups and also secure widespread coverage for their widespread new initiatives. Widespread, in the case of Nixon’s PR needs, is an understatement.
We secured blanketed coverage for Nixon’s environmental initiatives, including its new solar launches, and the introduction of #tide brand recycled ocean plastic and REPREVE Our Ocean fibers into their watches and bags. Our previous experience in working with third party licensees made us uniquely adept at navigating major entertainment properties and securing massive coverage for collaborations with legendary artists such as The Grateful Dead and The Rolling Stones. Some may say coverage of those collabs would be a given, but if you looked at the results other brands have had with similar properties, you’d see they’re definitely not a layup.
We also got very creative in finding ways to navigate International Olympic Committee sponsorship guidelines for the launch of an unofficial watch as surfing made its debut in the Olympics, and a short time later another unofficial watch for snowboarding’s return to the same world stage.
A full-page story in The New York Times, features in multiple holiday gift guides, and regular coverage were just a few of the highlights. Emphasis on just a few. Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.