A prime example of the Remedy team leveraging new media before it became a cluttered space.
We love food and social media, so we ate up working with O’Brothers, the first 100% organic burger restaurant in Southern California, was a delicious endeavor for us.
O’Brothers was ahead of its time in the organic quick service restaurant market. And so was Remedy PR’s San Diego team when it came to leveraging the nascent Twitter platform to connect directly with consumers.
We organized Tweet-ups before they were commonplace, bringing local foodies into their San Diego location. The result was more than 100 influencers, and an impression count with a dollar value well beyond the brand’s advertising budget.
Local Media exposure was also widespread, but what mattered most to the restaurant was that sales grew 30 percent during our campaign. Any marketer would find those stats mouthwatering!