It’s not often that you’re able to launch a public relations program for a disruptive technology in the apparel industry. Unless you’re Remedy PR… we seem to land these opportunities quite a bit.
Our PR efforts for Purra built off our previous outdoor-industry PR expertise working with fabric technologies such as EMPEL, GORE-TEX, and Eastman’s Avra brand.
Purra Performance is a two-part enterprise. The first part is a B2B solutions provider. Think Gore-Tex, or Intel, but for next-to-skin performance apparel. The second part is their house brand, creating socks, insoles and more, for consumers.
Purra’s use of COPPTECH anti-microbial technology ensures an odor-free sock by creating a safe and natural barrier that inhibits the growth of odor-causing microbes, bacteria, and fungi. Together, we developed their overall messaging and launched a PR program that simply put, didn’t stink!
Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.