When brands ask if we’ve ever launched a public relations campaign that led to a spike in social and website traffic, we cite Ridgemont.
Ridgemont came to market with hiking footwear unlike anything else on the market at the time. One shoe that can cope with life on the trail, and look great when the sidewalk starts back up.
The perfect blend of fashion and function, Ridgemont builds light approach-style hiking footwear for guys that don’t want to look like they tried to summit Denali when they leave the trail and head into town for a beer.
Is there a need for Ridgemont? From experience, we think so, but don’t take our word for it. Outside at one time called it the best boots available, and a similar Facebook post from them caused a sales surge too. Other media followed in Outside's footsteps, and soon most national media outlets joined Ridgemont on the trail.