Timing is everything in PR. Along with story. PR tells a great story, especially for legendary beer brands.

Differentiation is difficult in the beer space. Saint Archer nailed it. And for a small PR project that yielded major exposure, we nailed it too.

Saint Archer was the first beer brand to embody the lifestyle that came with action sports culture. Long before they were bought by Ballast Point and later, shuttered by Molson Coors, Saint Archer were one of the most sought after brands in the space.

Through covert tactics we leveraged their collaboration with Girl Skateboards (co-founded by entertainment icon Spike Jonez – you may have heard of him) to secure amazing PR exposure through one of the largest tastemaker websites in the world.

The result was a feature story that went viral and generated more impressions than we had time to count.