New efforts require new PR teams.
One of the leaders in mountain biking, they expanded their collection to include fat tire bikes and soon became a mainstay there. As people started taking their bikes from dirt and sand to snow, new apparel was required to adapt to the terrain.
The Remedy PR team was tasked with securing media exposure for Specialized first collection of fat tire apparel for the snow. From tastemakers cycling accounts on social media, to the leading active-outdoor publications, our public relations efforts ensured that if anyone was looking for snow apparel for fat tire bikes, they were looking at Specialized.
Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.