Legendary in sunglasses and goggles, SPY+ came to us through our PR Checkup wondering if they should actually change PR teams. After reviewing their program, we candidly told them that for their budget, they could be doing a LOT better.
Together we broke new ground for the brand, won countless awards, launched new high-end and low end product lines, trumped industry powerhouse Oakley in the "digital goggle" wars, and even beat out their parent brand for coverage for parallel technologies.
We took SPY+ beyond the surf, motocross, and snowboard media, exposing them to new audiences. From HypeBeast and CoolHunting, to Men's Journal, the Wall Street Journal, and your favorite Peloton influencers, our work with SPY+ has been both broad and deep.
One page can't cover it all, but our initiatives to-date have included re-launching the Happy Lens, media for the Belgian Waffle Ride, new low and high-end products, VR-connected retail initiatives, launching the Happy Boost collection, work with NASCAR influencers, and the brand's first big award win at Outdoor Retailer.
Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.