People love telling stories over wine, and Remedy PR loves telling stories about wine, which made us a great public relations partner for the brand’s launch in the U.S.
When Canada’s STEL+MAR came to the US, they brought with them an award-winning wine in with a uniquely accessible price point.
To support their growing distribution throughout the U.S. we crafted a public relations plan targeting the media that matters in the regions they had new footholds. From wine industry trade pubs, to local influencers and chain-store bloggers (did you know there are Trader Joe’s influencers?) we built a public relations program to keep STEL+MAR’s glasses were filled with media potential.