Surfing made its debut in the 2020 Summer Olympics (which technically occurred in 2021) and the Surf Industry Members Association (SIMA) asked Remedy to paddle out with them into the water for public relations efforts.

Remedy is one of the premiere PR agencies for surf brands. What we’re very well known for is helping active-outdoor brands secure mainstream PR exposure, and that’s just what we did for SIMA.

SIMA had access to unleveraged data on the growth of surfing in the U.S. It turns out that it was the second fastest growing sport in the U.S. heading into the Olympics, after years of being stagnant. Mix in surfing’s impact on fashion and culture and we caught a great wave of media heading into surfing's debut in Japan.

Remedy is one of the top public relations agencies for action sports and outdoor industry brands looking for PR support. This is just a top-level outline of the PR results we have helped surf, snowboarding, skiing, yoga, and similar outdoor brands achieve.