Brand positioning with the media a major part of public relations, and when United Beverage Co. needed it for the public relations launch of their SWIRL Flavored Malt Beverage, they came to Remedy PR.
United Beverage’s Michael Michail is a legend in the alcohol and nonalcoholic beverage spaces. He pioneered the flavored malt beverage category, and broke new ground with can designs. However, if the stories of legends aren’t repeated, they can be forgotten. United Beverage was preparing to launch SWIRL, a very disruptive brand in the new wave of flavored malt beverages, they came to Remedy for their public relations and messaging needs.
We worked with United Beverage and SWIRL on a multi-pronged public relations strategy, developing messaging executing a program that reminded media of Michael’s storied history in the space, and enforcing that SWIRL would be a brand to watch in the years to come.