A first-of-its-kind brand in an emerging market needs a uniquely skilled PR team to tell its story. TouchMobile was that brand, and Remedy PR was the public relations choice they made.
Touch Mobile is the first 100 percent data and cloud-based brand of its kind for consumers who do not wish to use a credit card to have access to unlimited wireless service. While cash-based wireless is not new, TouchMobile was the first brand to be available at nationwide retailers, amplifying its reach and mainstream media appeal.
We helped touch with its brand positioning and media outreach, ensuring the message was clearly heard by the media that mattered to its stakeholders.