Cision, PR Newswire’s parent company and a global leader in media intelligence, has named Remedy Public Relations’ co-founder Bill Byrne to its “Ten PR Experts and Influencers to Watch” list. This recognition highlights Byrne’s expertise on the evolving strategic strategies and tactics driving the public relations industry and his candid insights on how brands can succeed through earned media. Cision’s “10 PR Experts and Influencers to Watch” celebrates individuals redefining modern PR practices, from digital strategies to influencer marketing, B2B, and crisis communications.
Earned media coverage from successful PR campaigns is both highly coveted and increasingly difficult to secure consistently in the modern publishing environment. Byrne’s forward-looking, hands-on approach to public relations has helped brands of all sizes tell their story in a way that resonates with journalists and end customers. His portfolio of brand experience includes work with global leaders, challenger brands, and startups in consumer electronics, snowsports, finance, CPG, active / outdoor products, real estate, and emerging tech.
Prior to co-founding Remedy Public Relations, Byrne spent the first part of his career in the New York City offices of major global PR firms, later relocating to San Diego for the role of director of PR for one of the fastest growing social networks at the time. In addition to his leadership role with Remedy Public Relations, he is a mentor in the global Techstars Anywhere and Techstars San Diego Powered by SDSU business accelerator, working advising rapidly growing companies in the areas of SaaS, fintech, AI, B2B, construction, and augmented reality.
Earlier this year, Byrne was named to the “Thought Leaders to Follow” list by Prezly, and is a frequent contributor to multiple marketing industry trades, including Ragan PR Daily, Muckrack, and Bulldog Reporter.
Affiliate marketing has become critical in modern PR efforts.
Whether it's leveraging Share-A-Sale, Awin, Impact, Skimlinks, Pepperjam, or whatever the new-and-next one is called (it's not rare for brands to switch affiliate partners), it is incredibly important your affiliate program is dialed with the media first perspective in mind.
A brand that lacks a robust PR-focused affiliate component, with expert oversight, is multiple steps behind the competition for media attention. Some brands have strong in-house teams managing their affiliate programs. Others need help. And sometimes, a strong affiliate program managed by experts in public relations can more than pay for a brand's PR retainer (click here for a video we shared on LinkedIn).
For brands that need help, Remedy PR has its own integrated affiliate marketing capabilities. We can help brands launch their own affiliate programs, or revamp existing ones so they don't hinder the goals of their ongoing PR efforts.
The current media climate dictates that having an affiliate program alone is not enough to compete for media attention. A strong PR campaign requires an affiliate campaign that is competitive in structure, with the daily oversight of a team who understands how to connect with the leading publishers.
Executed correctly, a strong affiliate management program increases the likelihood of repeat media interest, generates important backlinks, and creates longer-term relationships with publishers.
Excerpts from the press release announcing our capabilities below:
“The ‘set it and forget it’ model of affiliate program management is over. For consumer and lifestyle brands, and even those in the B2B and finance spaces, a strong affiliate program is critical for a successful PR campaign,” commented Bill Byrne, managing director of Remedy Public Relations. “Affiliate management is so important to modern PR that I find it incredibly suspect when a potential partner tells us that other PR teams did not ask about their affiliate marketing program in advance.”
We quietly launched our affiliate management capabilities in 2020 after learning some of our partners’ affiliate programs were an afterthought in their marketing initiatives. This coincided with findings from its signature PR audit program, which uncovered that many potential clients’ PR teams were not leveraging affiliate networks and often not insisting that their clients had these resources in place.
With the rise of different models, including ”hybrid performance” compensation, a PR-focused affiliate program must be competitive with rates, and managed by a team that can speak the language of the e-commerce editors at the leading publishers.
“Cookies are going away. Performance-based ads are costing more. PR continues to be an effective resource for awareness and brand building, but it takes more than a simple press release and relationships to make the magic happen,” continued Byrne. “If you don’t have an affiliate marketing program supporting your PR efforts, your product may as well be vaporware.” The full press release on our PR-focused affiliate marketing capabilities can be found on the Associated Press website and Outdoor Sportswire.
We won't blame the pandemic or supply chain issues. We'll blame our partners, who come first above our own marketing!
It's December 2023 and our new site is finally here!
As we refine it, it will include some great articles on the state of the PR industry, answering many questions brands have regarding PR, media relations, and affiliate marketing. Among them, what can a public relations team guarantee a client, what questions to ask before agreeing to a PR program, and the flags you should look for in selecting a PR firm or consultant.
In the meantime, if you want more insight into our PR expertise, check out some of the most recent thought-leadership pieces we've been a part of.
Why PR pros annoy journalists.
he industry experts at Muck Rack regularly ask us to weigh in on media trends and offer advice on what it takes to secure editorial in the evolving media climate.
To ensure success, we develop our programs using a media-first perspective. To learn what that is, click the link.
https://muckrack.com/blog/2020/10/02/media-first-perspective
We've posted before about what journalists want from PR people here.
PRNewser recently published a great post on the topic and we thought we'd share, without any commentary (which is very hard for PR people to do ;-).
Want More tips? Give us a call or drop us a line at PRCheckup@Remedypr.com
It's always nice when an industry expert asks us our opinion on public relations.
There's a reason we're called Remedy. We built the firm to solve the issues we were hearing about from friends and partners who were disappointed in what their current PR teams were delivering. Sometimes they did receive exactly what they should be getting. Sometimes they were expecting too much, and often, the agency over-promised.
To begin, look at what they've done for similar brands.
And trust their expertise. You may have launched PR campaigns before, but if you're not in the trenches, what you want may not match the reality of modern media.
Check out what agency director, Bill Byrne, and other notables, had to say in this article by Meltwater and PR guru, Michelle Garrett (follow her on Twitter, she's awesome).
We're very excited to announce that Remedy Public Relations' managing director, Bill Byrne, has been asked to speak on a panel about best practices for brands and PR people to engage with emerging media as part of a live group panel discussion through the NYC Chapter of the Public Relations Society of America.
The Pod Bless America event will be co-produced by the media heavyweights at Muck Rack, along with the NY PRSA, and focus on the best way to engage with podcast outlets and other emerging media. You can register for the event here , and more information can be found here.
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