The Skullcandy event for the launch of their Method 360 ANC with Sound By Bose Corporation will go down in the media event record books.
Not just for a brand in skate / surf / snow. Not just for a tech brand. For a BRAND.
In a world where many journalists and creators make do with some background information and a product to demo on their own, we helped pack the room with 300 journalists, creators, influencers, and brand stakeholders at 5:30 PM on a Tuesday.
What made Skullcandy’s event appealing from the media-first perspective? It took equal parts strategy, story telling, story SELLING, and timing.
The work isn’t over, but the coverage has been incredible.
Not every brand can throw an event like this. Most of partners can't.
Good thing we're adept at securing tier-A coverage for brands without these resources, too.
You can find more insight on LinkedIn here.
If you'd like to chat about PR – and we promise not to email you incessantly afterward or make a hard sell on a program – shoot a note to partner@remedypr.com.