The entire team is excited to share that we won one of the highest honors in the public relations industry for a project we put together with SPY eyewear.
Not only did we come home with a Bulldog PR gold medal, but we did so in the Best Consumer Product Launch category, ahead of household names such as Volvo.
You can see the full press release on Sporting Goods Business by clicking here.
There are a few things that really make this award special for us. The first is that the campaign leveraged smart, creative thinking, and a candid approach to dealing with the media. Not a massive budget spend or flashy stunt.
The product we focused on combined our expertise in both consumer lifestyle PR, and consumer tech, two areas our team is deeply entrenched. Lastly, both Oakley, one of the biggest brands in this space, and Electric Visual, were launching similar products at the same time as SPY was during the Outdoor Retailer trade show (the largest event of its kind to date - the outdoor industry's equivalent of CES combined with MacWorld). Oakley is known for producing pretty extravagant stunts and media events. Their display at the OR Show for their version of this product was definitely eye-catching.
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We hear it all the time from potential partners. Their PR firm, advertising guru, clan of digital marketing mavericks, etc., didn't come through.
Why is that?
There are a few reasons, but they can be avoided if you ask two simple questions. The fine folks at Agility PR Solutions (aka Bulldog Reporter to anyone who has been in PR for more than five years, and one of the leading trade / technology outlets in the PR / media relations space) gave one of our directors a venue to share and help you avoid the mistakes so many have made in the past.
Click the image below to go to their site and read the full article.
And if you like it, please share it on LinkedIn!
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Cracking The PR And Influencer Marketing Code
We've been working with influencers long before they were called that. And despite what many public relations firms will tell you, they're not all influential.
Sometimes your PR campaign is better off targeting the New York Times or the biggest influencer in your space. And sometimes... you should aim for a local Instagrammer with 456 followers.
Remedy's co-founder and managing director, Bill Byrne, was just featured by Muck Rack (one of the top publications in the PR and social media industry) on the topic. Read it online here.
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This article was previously featured on Box Pro Magazine, the leading source for CrossFit and HIIT facility owners and marketers.
We're channeling Sesame Street here and asking who are the people in your neighborhood?
These days we spend such a a huge amount of time marketing on a macro level, we often forget that we can see huge gains simply by targeting those close by. Whether it's your local community newspaper or just the people in your local community, you'd be surprised how much return you can get when you put the effort in.
With that in mind, we're sharing this article from Box Pro Magazine that one of our directors, Bill Byrne, contributed. The focus is on simply leveraging the groups around you strategically for a mutually beneficial return. Click the article below (will open in a new window, then click again to resize) to see the full piece.
what does a PR firm do? who is the best PR firm in San Diego?
San Diego Public Relations (PR) And Social Media “San Diego PR”
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A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego,
Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing,
There’s a major misconception in terms of how PR placements actually come about.
We had one agency partner – who we thought was pretty savvy – ask us why we “couldn’t just blast email some mommy bloggers” and get quick results. He wasn't as savvy as we thought...
What most PR agencies won’t readily admit is that the media landscape is changing and there’s more competition than ever for placements.
Even so, the good stories can rise to the top, but often it will take some solid effort unless you're the iPhone of your industry and simply bleed PR.
We’ve outlined below some select examples of great PR placements we’ve had happen for a few clients during the last two years and how long it took to see them happen. If you're not regularly dealing with the media making pitch calls, may find some surprises!
Example 1: New Product Launch - National Men’s Magazine Website
Freelance journalist was a trusted friend of someone at the agency who we spend time with during non-work activities frequently. Literally put the product in his hand and a month later, he filed his story. It didn’t appear online for FIVE more months.
Example 2: Financial Client’s New Office - Major Market Regional Newspaper
New office openings are rarely news in bigger markets, but this client offered something in this market that few firms do. After researching who at this paper would be interested, in an email, we highlighted what we had to offer and sent it off at the appropriate time. The result was an email interview which took months to complete (due to slow responses by reporter), which was incorporated into a feature story. There was more to it than that, including the client being misquoted multiple times in an early draft. (again, this was an email interview). Thankfully we were able review ahead of time (which rarely happens – you should never ask a reporter for this) and we corrected it. Four months after our initial email went out, the piece appeared online and in print, and the local office's phone rang with some impressive people on the other end.
Example 3: Client's Industry Announcement - Trade Publication
While we have a great relationship with the people managing this industry trade publication, an indutry where our client is a force, we should add, that doesn't mean that the editors of this site will drop everything just for us or our client. Even though the announcement wasn’t fluff, their staff was quite busy at the time and it took a few days for them to get back to us and later, run a feature. While the announcement was important, it wasn't "drop everything" important.
Example 4 - Consumer Technology Launch / Major National Magazine
Again, the journalists at this outlet we've known for years and have a great relationship with. They almost always return our calls and emails with some sort of response... a rarity these days for most PR people. At the end of Q3 2015, we gave the team at this very respected magazine an early look and one of a limited number review units that we had available (one of 15 at the time) to try out. In all honestly, this is the next generation of a class-leading product in its category, a PR person's dream and one that is a brand that is frequently covered. At the beginning of Q2 2016, they’ve finally decided they will cover it and we’re working with them now to triple-ensure they have what they need.
Example 5 - Financial Client / Leading National Newspaper
The client at the time was a 20+ year old, independent financial firm. Mid-sized... not the biggest, but not the smallest. In our first month of media outreach (which was our second month of working together), we cold called and emailed roughly 20 financial reporters at the major newspapers around the country. One reporter, who had never heard of our client and never worked with us before, requested an interview with their CEO, who was quoted in a story that appeared roughly a week later. Want to know which paper? Hint: It’s a journal named after a street with walls… in Manhattan.
So from the above, which were we the most surprised about? Truth be told, all of them, but Example 1 the most. It took months for a story to appear online… even after the journalist - a dear friend of someone at the agency - filed it.
Which placement do we brag about the most? Example 5... Wall Street Journal in less than two months? That's PR gold!
And it was Example 3, a regional publication, where the client saw the most traction.
The reality of the current PR world is, unfortunately, that there are multiple variables affecting when and if your brand will receive coverage, and they’re often out of the PR team’s control. As we’ve said before, reporters are not parrots and on a micro-level, they all have their own needs, so research into what each one wants from you before moving forward.
Like this tip? Please share via the LinkedIn button below. Wondering if your PR program is healthy? Reach out for our complimentary PR Checkup at PRCheckup@Remedypr.com.
How do PR hits happen? What's the anatomy of a PR hit?
San Diego Public Relations (PR) And Social Media "San Diego PR"
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A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego,
We've been published in AdWeek before on our thoughts that too many brands put out press releases when the news just isn't there to promote. It's all about the channel and audience. Sometimes you can say 1,000 words with an Instagram photo and sometimes, you can have your CEO issue an open letter that clearly states your position and forgo any follow-up interviews, calls, etc.
That's exactly what Apple did with their most recent customer letter involving the FBI and cyber security. Although it's billed as a an 'open letter to its customers', in reality, it's a press release for a global audience of journalists, fans and anyone else who happens to be checking Facebook on February 17, 2016.
Here are the highlights from a PR/marketing perspective:
We added the red... this is a message to everyone, not just Apple's customers. BUT, it was smart of Apple to position it otherwise.
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This is what Apple says the issue is.
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Essentially, the FBI may be saying this is easy to do and fix, but according to Apple, it's far from the case.
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From a public relations / media relations standpoint, this was very well done. Now it's the government's turn to respond.
Want to win in public relations in San Diego? You may need Remedy communications.
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QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.
Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency
This has nothing to do with our personal politics, so please send your hate emails elsewhere 😉
Love him or hate him, The Donald is dominating the media. Why?
He’s disruptive. His message is very different and the way he communicates compared to his competitor’s political brands stands out.
It’s that simple.
Trump is harsh compared to what we’re typically seeing from political candidates. He’s loud. He gets aggressive and isn’t afraid to take risks.
Will this help The Donald become the next U.S. president? I have no idea…
BUT, his message is so different, often so outlandish, that it’s resonating with many people across the country. If elected, can he do what he says he’ll do? Again… no idea. In most cases our government is a pretty slow moving machine
That said, even if Donald Trump doesn’t make it any further in the political race, he’s left an impression, raised his awareness and inspired many to await his next move in business, entertainment or in politics.
Sounds like a marketing win to us.
Questions about the health of your PR or marketing campaign? Drop us a line atPRCheckup@remedypr.com. A consultation is always free!
Want to stay in touch? Subscribe to our quarterly newsletter by clicking here (we promise not to spam you!).
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QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.
Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency
Name five Super Bowl ads from last year and describe what they were about. If you can’t, do it from any year… and the Apple ‘1984’ spot doesn’t count. Or anything with Clydesdales 😉
Of those five (or less) how many of them led you to buy those products or use that brand’s services?
If the ad didn’t cause you to go out and act, does that mean the ad is worthless?
Definitely not. Here is the reality of advertising (or PR/media relations and marketing in general).
It often takes time and repetition for the message to sink in. I didn’t see the Apple ‘1984’ add live, but I know about it because it’s so regularly highlighted over the years. And its content was very different.
Think about GoDaddy’s ads. The ones with the women having wardrobe malfunctions. Regardless of your personal taste, they also are (were?) different enough to get attention and have people talking about them.
Creatively, both of these ads were different than the norm at the time. That’s an important thing to keep in mind.
Creativity is incredibly important in marketing. It helps cut through the clutter.
Because of advertising, and our love of 'The Walking Dead' a lot of us here have a pretty strong awareness of Mazda as an automotive brand. They seem to consistently have spots airing during ‘The Walking Dead’ that look pretty good and catch our attention when we forget to reach for the DVR's remote. That said, no one in our office has a Mazda. Does that mean the ads weren’t effective?
No. As an example, the last person to buy the car in our office wanted an all-wheel drive sedan. Mazda didn’t make one at the time, so their ads, while they were memorable, were for products that we just didn’t need.
However, Mazda consistently runs ads during a show we watch and because of that, we were am pretty aware of of some of the cars they’re selling. Budweiser usually does something with Clydesdales.
Consistency, or repetition of message, are almost as important as creativity, if you want to boost awareness, and later sales.
‘Consistency’ and ‘creatively’ should be the words you dwell on here.
We hear all the time from friends and colleagues – at both big brands and small – that advertising didn’t work for them. Or PR didn’t work for them. Why? Because they didn’t see sales. When I ask how they measured awareness, I tend to get blank stares. When I ask if they directed their agency partners or let them lead, I get uncomfortable silence.
What is almost always missing when a marketing program falls short is some sort of creativity or consistency in activity. Vanilla tastes good, but it doesn’t stand out. One and done is rarely enough.
Sales come from awareness, as well as availability. Marketers can’t control availability, but they can help build awareness, which will lead to sales if done right.
Despite what case study you read, marketing success comes from creativity and consistency/repetition of message. There are exceptions to the rule, but if you're going to play the odds, are you going to put your money on the 99 percent favored to win or the long shot?
BTW - If you're interested in the creative background of that Apple '1984' ad, check out this piece from Bloomberg.
Questions about the health of your PR or marketing campaign? Drop us a line at PRCheckup@remedypr.com. A consultation is always free!
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QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.
Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency
Marketing Makes Beer Taste Better
We're going to see a bubble burst in the craft beer world. When? We're not sure. But we're sure it's going to happen.
Much like dot-coms, yoga studios, snowboard and surfboard shapers, too many are springing up and there's not enough demand or differentiation for the long term.
What's going to help them succeed? Better branding, public relations and an overall excellent marketing strategy that lives outside the brewery.
In modern brewing, Saint Archer has led the charge with their marketing. Don't believe us? What do you think the apparel sales is at your local brewery? Now look at this article from Shop-Eat-Surf highlighting the sales of Saint Archer's logo sold on t-shirts and hats (btw - it helps that their apparel is quality, not the discount t-shirts many breweries sell). If you're not a subscriber of that newsletter, here's a snippet.
Some people love Saint Archer. Some don't. What they've done right, among other things, is develop a brand identity that lives beyond beer. Ask your favorite small to mid-sized brewery what their apparel sales are, in the brewery, each month.
We've worked with some of the biggest and smallest brands in the industry, including Saint Archer, June Lake Brewing, Pabst, Primo and Guinness. The one thing they all did well when we worked with them was to develop an identity that lived outside the brewery.
As of December 2015, there were nearly 600 craft breweries in California alone and 240 in the planning phases! Some will content to be small batch brew pubs, nano breweries, etc., and there's nothing wrong with that. For those looking to grow and thrive through distribution, it's going to take more than great taste to separate them from the pack.
Our most recent newsletter in The Craft Beer Attorney's B5 Newsletter hits on that. If you don't subscribe, here's a PDF of it. Double click the image if it opens too small on your screen.
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We can think of a few reasons, the majority of which stem from a lack of understanding by many in terms of what we as PR people do. Here's the main one:
Your PR team cannot guarantee you editorial coverage.
The modern media relations pro is competing against more and more people for the attention of fewer journalists. Relationships and so-called "lists" help, but only somewhat. And unfortunately, those "lists" can be purchased, which leads more PR "pros" spamming journalists with off-base pitches that clog their inboxes and flood their voicemail systems. For example Susan Adams at Forbes has gone on record as saying:
The media landscape is constantly changing. What worked last year may not work next week. Even the online media world is changing. Some digital outlets will turn stories around in hours, some in months. We're also seeing that trade media, which typically did have the time and space for industry related announcements, are becoming overwhelmed.
Unfortunately, when it comes to brands spending on PR, it's hard to gauge the value of something that isn't guaranteed to work versus advertising, which at the least, you are guaranteed to see and/or feel (Note: We LOVE advertising, but the purchase of an ad doesn't guarantee anything other than the visibility of the ad itself."
On top of that, many of the brands we approach to partner with tell us they've had PR teams in the past, but they failed to deliver. Did they? Possibly. What we usually hear and see is that these PR teams showcase some really great case studies, but neglect to tell their clients that these results just don't happen overnight or for every client they work with.
So what's the solution?
We need to be honest with our clients and with ourselves.
We, as PR people, need to educate clients on not just the value of PR, but also how the PR world works. We can no more guarantee editorial coverage than you can guarantee a print ad will move the needle on your objective. As a whole, the PR industry has to do a better job explaining to clients the nature of what we do and how the media operates.
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This has nothing to do with our personal politics, so please send your hate emails elsewhere 😉
