We've posted before about what journalists want from PR people here. 

PRNewser recently published a great post on the topic and we thought we'd share, without any commentary (which is very hard for PR people to do ;-).Want More tips? Give us a call or drop us a line at PRCheckup@Remedypr.com

 

Ragan Communications asked us to weigh in on how you can tell if your PR campaign is a stinker. We were happy to oblige!

San Diego public relations social media startup experts authenticity action sports tech PR outdoor public relations craft beer financial PR

How can you tell if your PR campaign is worthwhile? San Diego Public Relations And Social media

Public Relations Results In San Diego

San Diego's Leading PR Firm

You'd be surprised (or maybe not) about how many calls we get from potential clients that think they need PR (media relations) or social media help. Sometimes they do, sometimes they don't.

Since the term term 'PR' gets thrown around quite a bit, we figured it'd just be easier if we uploaded this 101 sheet on Remedy to our blog for easy reference.

Read, enjoy, share and if you need us, you know where to find us!

Please click this button to share on LinkedIn!

San Diego Public Relations (PR) And Social Media “San Diego PR”

There’s a major misconception in terms of how PR placements actually come about.

We had one agency partner – who we thought was pretty savvy – ask us why we “couldn’t just blast email some mommy bloggers” and get quick results. He wasn't as savvy as we thought...

What most PR agencies won’t readily admit is that the media landscape is changing and there’s more competition than ever for placements.

Even so, the good stories can rise to the top, but often it will take some solid effort unless you're the iPhone of your industry and simply bleed PR.

We’ve outlined below some select examples of great PR placements we’ve had happen for a few clients during the last two years and how long it took to see them happen. If you're not regularly dealing with the media making pitch calls, may find some surprises!

Example 1: New Product Launch - National Men’s Magazine Website

Freelance journalist was a trusted friend of someone at the agency who we spend time with during non-work activities frequently. Literally put the product in his hand and a month later, he filed his story. It didn’t appear online for FIVE more months.

Example 2: Financial Client’s New Office - Major Market Regional Newspaper

New office openings are rarely news in bigger markets, but this client offered something in this market that few firms do. After researching who at this paper would be interested, in an email, we highlighted what we had to offer and sent it off at the appropriate time. The result was an email interview which took months to complete (due to slow responses by reporter), which was incorporated into a feature story. There was more to it than that, including the client being misquoted multiple times in an early draft. (again, this was an email interview). Thankfully we were able review ahead of time (which rarely happens – you should never ask a reporter for this) and we corrected it. Four months after our initial email went out, the piece appeared online and in print, and the local office's phone rang with some impressive people on the other end.

Example 3: Client's Industry Announcement - Trade Publication

While we have a great relationship with the people managing this industry trade publication, an indutry where our client is a force, we should add, that doesn't mean that the editors of this site will drop everything just for us or our client. Even though the announcement wasn’t fluff, their staff was quite busy at the time and it took a few days for them to get back to us and later, run a feature. While the announcement was important, it wasn't "drop everything" important.

Example 4 - Consumer Technology Launch / Major National Magazine

Again, the journalists at this outlet we've known for years and have a great relationship with. They almost always return our calls and emails with some sort of response... a rarity these days for most PR people. At the end of Q3 2015, we gave the team at this very respected magazine an early look and one of a limited number review units that we had available (one of 15 at the time) to try out. In all honestly, this is the next generation of a class-leading product in its category, a PR person's dream and one that is a brand that is frequently covered. At the beginning of Q2 2016, they’ve finally decided they will cover it and we’re working with them now to triple-ensure they have what they need.

Example 5 - Financial Client / Leading National Newspaper

The client at the time was a 20+ year old, independent financial firm. Mid-sized... not the biggest, but not the smallest. In our first month of media outreach (which was our second month of working together), we cold called and emailed roughly 20 financial reporters at the major newspapers around the country. One reporter, who had never heard of our client and never worked with us before, requested an interview with their CEO, who was quoted in a story that appeared roughly a week later. Want to know which paper? Hint: It’s a journal named after a street with walls… in Manhattan.

So from the above, which were we the most surprised about? Truth be told, all of them, but Example 1 the most. It took months for a story to appear online… even after the journalist - a dear friend of someone at the agency - filed it.

Which placement do we brag about the most? Example 5... Wall Street Journal in less than two months? That's PR gold!

And it was Example 3, a regional publication, where the client saw the most traction.

The reality of the current PR world is, unfortunately, that there are multiple variables affecting when and if your brand will receive coverage, and they’re often out of the PR team’s control. As we’ve said before, reporters are not parrots and on a micro-level, they all have their own needs, so research into what each one wants from you before moving forward.

Like this tip? Please share via the LinkedIn button below. Wondering if your PR program is healthy? Reach out for our complimentary PR Checkup at PRCheckup@Remedypr.com.

How do PR hits happen? What's the anatomy of a PR hit?

San Diego Public Relations (PR) And Social Media "San Diego PR"

https://plus.google.com/+RemedyprSandiego

A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego,

We've done a lot of work in the beer world, with brands that have included Saint Archer, Primo, PBR, Guinness, June Lake Brewing and others.

We even contribute a column to the Craft Beer Attorney's B5 newsletter (our most recent one can be seen here: http://www.remedypr.com/blog/pr-planning-required-not-public-relations/.

That said, while we're pretty darn good at our jobs, this campaign from Budweiser is absolutely brilliant. Is it craft beer? Heck no. Budweiser isn't even owned by U.S. based company any longer.

Does that matter... well, not if you're Budweiser and want to drive both awareness and sales.

The above was taken from the recent Fast Company article you can find here.

So can craft breweries compete? Definitely. Will it be easy? No.

It'll take a mix of product (session IPA's and similar styles) unique flavors and above all, great marketing.

Want some tips? Read "Marketing Makes Beer Taste Better" and "PR = Planning Required".

Enjoy this post? Please share it!

Want more PR tips? Sign up for our newsletter here!

San Diego Beer PR Public Relations Budweiser America American Beer Cans Social Media Marketing Tech PR action sports

We've been published in AdWeek before on our thoughts that too many brands put out press releases when the news just isn't there to promote. It's all about the channel and audience. Sometimes you can say 1,000 words with an Instagram photo and sometimes, you can have your CEO issue an open letter that clearly states your position and forgo any follow-up interviews, calls, etc.

That's exactly what Apple did with their most recent customer letter involving the FBI and cyber security. Although it's billed as a an 'open letter to its customers', in reality, it's a press release for a global audience of journalists, fans and anyone else who happens to be checking Facebook on February 17, 2016.

Here are the highlights from a PR/marketing perspective:

We added the red... this is a message to everyone, not just Apple's customers. BUT, it was smart of Apple to position it otherwise.

 ---

This is what Apple says the issue is.

---

Essentially, the FBI may be saying this is easy to do and fix, but according to Apple, it's far from the case. 

---

From a public relations / media relations standpoint, this was very well done. Now it's the government's turn to respond.

You can read the full letter here: www.apple.com/customer-letter/

Like this post? Please share it!

Want to win in public relations in San Diego? You may need Remedy communications.

San Diego Public Relations

 

Super Bowl ads, super bowl advertising, san diego advertising experts, public relations san diego, PR san diego experts

QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.

 

Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency

This has nothing to do with our personal politics, so please send your hate emails elsewhere 😉

Recently we heard Kevin Robillard on the This Morning With Gordan Deal podcast the other day talking about Trump’s prominence in the race to the White House.

Love him or hate him, The Donald is dominating the media. Why?

He’s disruptive. His message is very different and the way he communicates compared to his competitor’s political brands stands out.

It’s that simple.

Trump is harsh compared to what we’re typically seeing from political candidates. He’s loud. He gets aggressive and isn’t afraid to take risks.

Will this help The Donald become the next U.S. president? I have no idea…

BUT, his message is so different, often so outlandish, that it’s resonating with many people across the country. If elected, can he do what he says he’ll do? Again… no idea. In most cases our government is a pretty slow moving machine

That said, even if Donald Trump doesn’t make it any further in the political race, he’s left an impression, raised his awareness and inspired many to await his next move in business, entertainment or in politics.

Sounds like a marketing win to us.

Questions about the health of your PR or marketing campaign? Drop us a line at PRCheckup@remedypr.com. A consultation is always free!

Want to stay in touch? Subscribe to our quarterly newsletter by clicking here (we promise not to spam you!). 

Want to win in public relations in San Diego? You may need Remedy communications.

San Diego Public Relations
Image via https://www.instagram.com/p/6FlXbLDtNG

Super Bowl ads, super bowl advertising, san diego advertising experts, public relations san diego, PR san diego experts

QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.

Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency

Name five Super Bowl ads from last year and describe what they were about. If you can’t, do it from any year… and the Apple ‘1984’ spot doesn’t count. Or anything with Clydesdales 😉

Of those five (or less) how many of them led you to buy those products or use that brand’s services?

If the ad didn’t cause you to go out and act, does that mean the ad is worthless?

Definitely not. Here is the reality of advertising (or PR/media relations and marketing in general).

It often takes time and repetition for the message to sink in. I didn’t see the Apple ‘1984’ add live, but I know about it because it’s so regularly highlighted over the years. And its content was very different.

Think about GoDaddy’s ads. The ones with the women having wardrobe malfunctions. Regardless of your personal taste, they also are (were?) different enough to get attention and have people talking about them.

Creatively, both of these ads were different than the norm at the time. That’s an important thing to keep in mind.

Creativity is incredibly important in marketing. It helps cut through the clutter.

Because of advertising, and our love of 'The Walking Dead' a lot of us here have a pretty strong awareness of Mazda as an automotive brand. They seem to consistently have spots airing during ‘The Walking Dead’ that look pretty good and catch our attention when we forget to reach for the DVR's remote. That said, no one in our office has a Mazda. Does that mean the ads weren’t effective?

No. As an example, the last person to buy the car in our office wanted an all-wheel drive sedan. Mazda didn’t make one at the time, so their ads, while they were memorable, were for products that we just didn’t need.

However, Mazda consistently runs ads during a show we watch and because of that, we were am pretty aware of of some of the cars they’re selling. Budweiser usually does something with Clydesdales.

Consistency, or repetition of message, are almost as important as creativity, if you want to boost awareness, and later sales.

‘Consistency’ and ‘creatively’ should be the words you dwell on here.

We hear all the time from friends and colleagues – at both big brands and small – that advertising didn’t work for them. Or PR didn’t work for them. Why? Because they didn’t see sales. When I ask how they measured awareness, I tend to get blank stares. When I ask if they directed their agency partners or let them lead, I get uncomfortable silence.

What is almost always missing when a marketing program falls short is some sort of creativity or consistency in activity. Vanilla tastes good, but it doesn’t stand out. One and done is rarely enough.

Sales come from awareness, as well as availability. Marketers can’t control availability, but they can help build awareness, which will lead to sales if done right.

Despite what case study you read, marketing success comes from creativity and consistency/repetition of message. There are exceptions to the rule, but if you're going to play the odds, are you going to put your money on the 99 percent favored to win or the long shot?

BTW - If you're interested in the creative background of that Apple '1984' ad, check out this piece from Bloomberg.

Questions about the health of your PR or marketing campaign? Drop us a line at PRCheckup@remedypr.com. A consultation is always free!

Want to stay in touch? Subscribe to our quarterly newsletter by clicking here (we promise not to spam you!).

San Diego Public Relations

 

Super Bowl ads, super bowl advertising, san diego advertising experts, public relations san diego, PR san diego experts

QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.

 

Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency

It's safe to say most people in the US are familiar with the brand Solo Cup, but if not, they're the leader in the red, disposable party cups used at BBQ's, for beer pong and other activities where you want a decent-sized, disposable cup to aid in the consumption of a beverage.

Not too long ago, Facebook and email inboxes lit up everywhere because it was discovered that the indentations on Solo Cups actually denote units of measurement, presumably for pouring beer, wine, liquor, etc. Solo could have done a few different things in this situation, including deny or simply not respond.

Instead, Solo decided to issue their own fun infographic, explaining that while the measurement lines are accurate, but they have applications for other liquids as well, not just those served at keggers and July 4th beach volleyball games.

 

Great work Solo, you turned a story with some not-so-great connotations (namely over consumption of alcohol) into a positive piece and extended your media exposure through a little bit of creativity.