You don't have to be the best to score media coverage.
And you don't need to be the most innovative or the market leader, although in the case of Butterball, name recognition helps.
One of the country's top producing poultry brands wins big by repurposing questions that come into their help line for some fun content at a time when interest in turkey is at a yearly high.
Well done Butterball, well done!
One piece they netted (in the Chicago Tribune, no less) as a result of the campaign below, but if you search online, you'll find a lot more out there.
San Diego Public Relations Butterball Turkey PR Social Media Craft Beer SD PR Tech PR #gosandiego
We've been published in AdWeek before on our thoughts that too many brands put out press releases when the news just isn't there to promote. It's all about the channel and audience. Sometimes you can say 1,000 words with an Instagram photo and sometimes, you can have your CEO issue an open letter that clearly states your position and forgo any follow-up interviews, calls, etc.
That's exactly what Apple did with their most recent customer letter involving the FBI and cyber security. Although it's billed as a an 'open letter to its customers', in reality, it's a press release for a global audience of journalists, fans and anyone else who happens to be checking Facebook on February 17, 2016.
Here are the highlights from a PR/marketing perspective:
We added the red... this is a message to everyone, not just Apple's customers. BUT, it was smart of Apple to position it otherwise.
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This is what Apple says the issue is.
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Essentially, the FBI may be saying this is easy to do and fix, but according to Apple, it's far from the case.
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From a public relations / media relations standpoint, this was very well done. Now it's the government's turn to respond.
Want to win in public relations in San Diego? You may need Remedy communications.
San Diego Public Relations
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QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.
Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency
This has nothing to do with our personal politics, so please send your hate emails elsewhere 😉
Love him or hate him, The Donald is dominating the media. Why?
He’s disruptive. His message is very different and the way he communicates compared to his competitor’s political brands stands out.
It’s that simple.
Trump is harsh compared to what we’re typically seeing from political candidates. He’s loud. He gets aggressive and isn’t afraid to take risks.
Will this help The Donald become the next U.S. president? I have no idea…
BUT, his message is so different, often so outlandish, that it’s resonating with many people across the country. If elected, can he do what he says he’ll do? Again… no idea. In most cases our government is a pretty slow moving machine
That said, even if Donald Trump doesn’t make it any further in the political race, he’s left an impression, raised his awareness and inspired many to await his next move in business, entertainment or in politics.
Sounds like a marketing win to us.
Questions about the health of your PR or marketing campaign? Drop us a line atPRCheckup@remedypr.com. A consultation is always free!
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Want to win in public relations in San Diego? You may need Remedy communications.
San Diego Public Relations
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Super Bowl ads, super bowl advertising, san diego advertising experts, public relations san diego, PR san diego experts
QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.
Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency
This has nothing to do with our personal politics, so please send your hate emails elsewhere 😉