Pivot Vs Planning:Are You Calling Too Many Football Audibles In Your Marketing?
The word "pivot" is thrown a lot these days in marketing and in business in general. We're sure you've heard it before... it means you changed direction, usually relatively quickly. You shifted focus.
Typically, people are pretty happy to discuss the success they've had when they pivot. What's not discussed is the wear and tear it can take on your team if you're constantly shifting versus following through on the plan you designed.
Bill Byrne, one of the agency directors here at Remedy Communications, wrote about this in his latest column in BoxPro Magazine. Want to read it? Click this link or right click and download the image below!
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