Affiliate marketing has become critical in modern PR efforts.

Whether it's leveraging Share-A-Sale, Awin, Impact, Skimlinks, Pepperjam, or whatever the new-and-next one is called (it's not rare for brands to switch affiliate partners), it is incredibly important your affiliate program is dialed with the media first perspective in mind.

A brand that lacks a robust PR-focused affiliate component, with expert oversight, is multiple steps behind the competition for media attention. Some brands have strong in-house teams managing their affiliate programs. Others need help. And sometimes, a strong affiliate program managed by experts in public relations can more than pay for a brand's PR retainer (click here for a video we shared on LinkedIn).

For brands that need help, Remedy PR has its own integrated affiliate marketing capabilities. We can help brands launch their own affiliate programs, or revamp existing ones so they don't hinder the goals of their ongoing PR efforts.

The current media climate dictates that having an affiliate program alone is not enough to compete for media attention. A strong PR campaign requires an affiliate campaign that is competitive in structure, with the daily oversight of a team who understands how to connect with the leading publishers.

Executed correctly, a strong affiliate management program increases the likelihood of repeat media interest, generates important backlinks, and creates longer-term relationships with publishers.

Excerpts from the press release announcing our capabilities below:

“The ‘set it and forget it’ model of affiliate program management is over. For consumer and lifestyle brands, and even those in the B2B and finance spaces, a strong affiliate program is critical for a successful PR campaign,” commented Bill Byrne, managing director of Remedy Public Relations. “Affiliate management is so important to modern PR that I find it incredibly suspect when a potential partner tells us that other PR teams did not ask about their affiliate marketing program in advance.”

We quietly launched our affiliate management capabilities in 2020 after learning some of our partners’ affiliate programs were an afterthought in their marketing initiatives. This coincided with findings from its signature PR audit program, which uncovered that many potential clients’ PR teams were not leveraging affiliate networks and often not insisting that their clients had these resources in place.

With the rise of different models, including ”hybrid performance” compensation, a PR-focused affiliate program must be competitive with rates, and managed by a team that can speak the language of the e-commerce editors at the leading publishers.

“Cookies are going away. Performance-based ads are costing more. PR continues to be an effective resource for awareness and brand building, but it takes more than a simple press release and relationships to make the magic happen,” continued Byrne. “If you don’t have an affiliate marketing program supporting your PR efforts, your product may as well be vaporware.” The full press release on our PR-focused affiliate marketing capabilities can be found on the Associated Press website and Outdoor Sportswire.

We won't blame the pandemic or supply chain issues. We'll blame our partners, who come first above our own marketing!

It's December 2023 and our new site is finally here!

As we refine it, it will include some great articles on the state of the PR industry, answering many questions brands have regarding PR, media relations, and affiliate marketing. Among them, what can a public relations team guarantee a client, what questions to ask before agreeing to a PR program, and the flags you should look for in selecting a PR firm or consultant.

In the meantime, if you want more insight into our PR expertise, check out some of the most recent thought-leadership pieces we've been a part of.

Where does your PR budget go?

Why PR pros annoy journalists.

A foolproof PR strategy.

How to set your goals for PR

We won a Bulldog Reporter Gold Medal!

The entire team is excited to share that we won one of the highest honors in the public relations industry for a project we put together with SPY eyewear.

Not only did we come home with a Bulldog PR gold medal, but we did so in the Best Consumer Product Launch category, ahead of household names such as Volvo.

You can see the full press release on Sporting Goods Business by clicking here.

There are a few things that really make this award special for us. The first is that the campaign leveraged smart, creative thinking, and a candid approach to dealing with the media. Not a massive budget spend or flashy stunt.

The product we focused on combined our expertise in both consumer lifestyle PR, and consumer tech, two areas our team is deeply entrenched. Lastly, both Oakley, one of the biggest brands in this space, and Electric Visual, were launching similar products at the same time as SPY was during the Outdoor Retailer trade show (the largest event of its kind to date - the outdoor industry's equivalent of CES combined with MacWorld). Oakley is known for producing pretty extravagant stunts and media events. Their display at the OR Show for their version of this product was definitely eye-catching.

The full release is available for download here.

If you find value in this, please share it on LinkedIn!

public relations, San Diego, outdoor retailer PR, lifestyle PR, social media san diego, best PR san diego, bike PR, footwear PR, pr for sneakers, PR speakers, tech PR, craft beer marketing, denver PR, surf lifestyle marketing

Bigger is often not better in PR. How do you measure the results of a PR campaign?

Number of placements? Impression numbers? If that's not how we measure the effectiveness of an ad, why do we translate advertising equivalencies to public relations campaigns?

One of our agency directors was just featured by Bulldog Reporter in an article on the dicey topic of measurement.

You can read all about it here.

If you like this post, please share it on LinkedIn. And let us know so we can thank you later!

San Diego Public Relations, San Diego Best Public Relations, PR San Diego, PR experts in San Diego, social media experts San Diego, expert PR san diego, action sports PR, action sports social media, San Diego's best PR resource, San Diego Lifestyle Public Relations, San Diego's best PR resource, San Diego PR resources, San Diego referred PR, PR San Diego, Lifestyle San Diego public relations public relations, San Diego, Public Relations, Craft Beer PR, social media craft beer, craft beer instagram

San Diego, Public Relations, Social Media, Craft Beer, Action Sports Marketing, Action Sports PR, Tech PR, Real Estate PR, Trade Show PR, PR for the Outdoor Industry

Technology has really made it easy for many to "do PR" and at the same time, it's made it that much more difficult for brands with good stories to tell to break through the clutter created by brands what simply want to talk about themselves. Some stats to consider below and more advice elsewhere on our blog here.

Like this post? Please share it.

Interested in hearing more from Remedy? Sign up for our newsletter or drop us a line.

 

 

 

A recent MuckRack feature (penned by one of our co-directors, Bill Byrne) explains why you shouldn't get too enamored with flashy case studies.

We all want that 'wow' factor, but realistically you should be looking at examples of success in line with your brand's stature, assets and budgets.

If your brand doesn't have the budget of Red Bull or the cache of Apple, you may be disappointed if you hire a firm based on their work with those two brands.

Click the image below or this link for the full story. And if you like it, please consider sharing it on LinkedIn! Button right below

The Best PR Firm In San Diego Is Remedy Communications.

San Diego Public Relations (PR) And Social Media “San Diego PR”

www.remedypr.com

A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego,

Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing,

Pivot Vs Planning: Are You Calling Too Many Football Audibles In Your Marketing?

The word "pivot" is thrown a lot these days in marketing and in business in general. We're sure you've heard it before... it means you changed direction, usually relatively quickly. You shifted focus.

Typically, people are pretty happy to discuss the success they've had when they pivot. What's not discussed is the wear and tear it can take on your team if you're constantly shifting versus following through on the plan you designed.

Bill Byrne, one of the agency directors here at Remedy Communications, wrote about this in his latest column in BoxPro Magazine. Want to read it? Click this link or right click and download the image below!

Like what you read here? Please share on LinkedIn!

Interested in hearing more from Remedy? Sign up for our newsletter or drop us a line.

The Best PR Firm In San Diego Is Remedy Communications.

San Diego Public Relations (PR) And Social Media “San Diego PR”

Wait, do they? Of course not! Or so we hope.

But are too many brands / PR types / consultants / etc. sending out releases when they shouldn't be... to people they shouldn't be sending them to? Definitely.

Inspired by Scott Stratten's 'QR Codes Kill Kittens' video and book (video below if you haven't seen it), our own Bill Byrne was asked to pen a short piece on the press release glut that has journalists vocalizing their disdain for PR professionals and brands wondering why its become increasingly harder to secure media coverage.

https://youtu.be/ukzY4v_aOEE

At Remedy, we love writing press releases... when they're appropriate. But sometimes, all it takes is a well written pitch to secure you that great article, TV feature, Instagram post from someone with more than 100k followers, etc. Press releases are a tool... and a tool we should use correctly.

With potential clients constantly asking us 'how much for a press release' and many companies offering press release services that will guarantee millions of impressions, we've come to the unfortunate realization that this trend of over promoting non-news items may get worse before it gets better.

Just because we can send out a press release, doesn't mean we should send out a press release.

And sometimes, the lack of a press release doesn't mean a journalist won't find your story any less newsworthy.

You can see the full article below or via this link.

QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.

More than 20 years ago, The Boss showed that he was able to do more than just strum a guitar and write great rock & roll songs. It turns out that one of New Jersey’s most notable musical exports also had a good handle on the future of media.

Right now, we’re seeing many brands scrambling to provide content for their various social and traditional media channels, and then become disappointed when that content doesn’t generate the amount of likes, shares, comments, etc., that they feel would make the production of that content a success.

The issue? We haven't been telling the whole truth.

Marketers and so-called social media experts have been preaching for years that ‘content is king’ and now with social media, making sure that you have a presence on every digital channel available. The reality is that’s not the entire truth. See our previous post on Meerkat for more insight on this one.

As social media matures, we’re seeing a cultural reset of how people use it and how they follow brands and individuals. Whereas people tended to be ok friending and liking hundreds of people and brands on Facebook, they’re curating who and what they follow on Instagram.

People have more options now and are less willing to waste their time.

Consumers have more options than ever before. It’s not enough to just to create content, it needs to be good content… content worth sharing and watching.

It doesn’t matter if you’re on 57 social media channels or just five. If you're your content isn’t endearing to your audience, they will find something else to watch.

SanDiego publicrelations socialmedia actionsports outdoorpr snowboardpr San Diego action sports public relations social media outdoor PR experts

This is the biggest misconception people have when launching a PR or media relations campaign. It's common even among seasoned marketers.

But it's the truth.

Here's a tip: Journalists are not sitting around waiting to regurgitate what they’re sent by PR people. They are not parrots.

We were reminded about this we saw this Tweet linking to The Walking Deadline from Billy Brown, a journalist we work with fairly regularly.

Billy, like many journalists/bloggers/content creators/whatever you want to call them, is not a parrot. Also, Billy is not an idiot and can think for himself. Why is this important to keep in mind?

If we put in the headline of a press release or subject line of an email “This Is A Game Changer!” or "This Is The Best Thing Ever!" then it better be a game-changer, or else Billy will think twice before looking at our pitch next time around. Keep in mind that we can send things to Billy that aren’t game-changers, but before we do, we better be able to explain why it’s worth his time or else we're going to sour the relationship.

Simple enough? You'd think so, but time and again PR people are asked to push things to media that either aren't newsworthy or so overstated that they turn off the intended media targets.

Here’s what you need to keep in mind when trying to forge relationships with journalists and what you need to do to ensure your efforts are deemed newsworthy.

• For the most part, media outlets need make money: They accomplish this based on selling advertising in some shape or form, the rates for which are calculated from publication sales, website traffic, Nielsen ratings, headline clicks, etc. It’s the journalist’s job to create compelling stories, relevant to the media outlet’s specific audience, that will help with this.

• What may be a good story to you and/or about your brand may not help with the point above. You need to consider that. And while your pitch doesn’t have to be a game-changer to secure coverage, you do need to explain what value it has to offer.

Personally, when looking to hire consultants for our partners, we’ve found that the best PR people are those that can secure coverage for the brands that aren’t the leaders in their space. Our overused phrase in this instance is that anyone can pitch an iPhone to the media. Everyone wants to cover the next iPhone.

• Journalists are busy. They’re not waiting around for your news, regardless of their need to drive revenue for the media outlets they're working for. They’re most likely not going to drop what they’re doing unless what you’re offering is incredibly monumental in the total scope of their relevant news world. And the more time you can give them, the better.

Even that Instagram personality with 100k that you so desperately want to feature your brand using a VSCO picture may work days, if not weeks in advance. Local media have their own deadlines, as do journalists who write for magazines and websites.

• Everyone is your competition for media coverage. Every brand, regardless of newsworthiness, if they're engaging in PR, they're potentially blocking you from securing media coverage.

• Journalists have their own coverage areas and interests. This gets overlooked often. Some will cover a range of topics, others not so much. Some just don't like certain brands. It happens. A finance reporter at one publication may cover everything from credit cards to mortgages, but at another media outlet, those topics could be spread across multiple reporters. This leads us to our next point...

• You need to go to the right person at the right publication with the right pitch. At your own company, you don’t drop off a creative brief for a new logo design with the accounting department, do you? Sure, they may pass it onto the right people, but why would you ask them to do that? They’re busy handling accounting related tasks and your request, in addition to being annoying, may cause them to think twice about getting back to you in the future.

• Send your news at the right time. We can't stress that enough. This is going to vary by what sort of media you're targeting, but again, Billy and others like him aren't just waiting by their laptops for emails from their favorite PR people every minute of the day.

We'll close with this because potential clients often ask about media lists and networks.

Relationships matter,  but the story being pitched is more important.

Remedy has developed some incredible relationships and in our network of colleagues, it's fairly easy to connect to journalists we've never worked with before. The same goes for many other PR consultants and firms and a lot of them will agree that the relationship won’t matter if we don’t follow some simple points outlined above.

If you want to secure editorial coverage for your brand, you need to look at it from the reporter’s perspective and go from there. Give them a relevant story for their coverage area(s), presented in a way they want to see it and with time to consider it.

Need a second opinion on the topic? Check out this article on PRNewser for some similar examples to what we outlined above.

public relations social media san diego marketing outdoor retailer healthcare PR guru experts craft beer startup convergence wework adweek advertising tips marketing hacks