Cision, PR Newswire’s parent company and a global leader in media intelligence, has named Remedy Public Relations’ co-founder Bill Byrne to its “Ten PR Experts and Influencers to Watch” list. This recognition highlights Byrne’s expertise on the evolving strategic strategies and tactics driving the public relations industry and his candid insights on how brands can succeed through earned media. Cision’s “10 PR Experts and Influencers to Watch” celebrates individuals redefining modern PR practices, from digital strategies to influencer marketing, B2B, and crisis communications.
Earned media coverage from successful PR campaigns is both highly coveted and increasingly difficult to secure consistently in the modern publishing environment. Byrne’s forward-looking, hands-on approach to public relations has helped brands of all sizes tell their story in a way that resonates with journalists and end customers. His portfolio of brand experience includes work with global leaders, challenger brands, and startups in consumer electronics, snowsports, finance, CPG, active / outdoor products, real estate, and emerging tech.
Prior to co-founding Remedy Public Relations, Byrne spent the first part of his career in the New York City offices of major global PR firms, later relocating to San Diego for the role of director of PR for one of the fastest growing social networks at the time. In addition to his leadership role with Remedy Public Relations, he is a mentor in the global Techstars Anywhere and Techstars San Diego Powered by SDSU business accelerator, working advising rapidly growing companies in the areas of SaaS, fintech, AI, B2B, construction, and augmented reality.
Earlier this year, Byrne was named to the “Thought Leaders to Follow” list by Prezly, and is a frequent contributor to multiple marketing industry trades, including Ragan PR Daily, Muckrack, and Bulldog Reporter.
Affiliate marketing has become critical in modern PR efforts.
Whether it's leveraging Share-A-Sale, Awin, Impact, Skimlinks, Pepperjam, or whatever the new-and-next one is called (it's not rare for brands to switch affiliate partners), it is incredibly important your affiliate program is dialed with the media first perspective in mind.
A brand that lacks a robust PR-focused affiliate component, with expert oversight, is multiple steps behind the competition for media attention. Some brands have strong in-house teams managing their affiliate programs. Others need help. And sometimes, a strong affiliate program managed by experts in public relations can more than pay for a brand's PR retainer (click here for a video we shared on LinkedIn).
For brands that need help, Remedy PR has its own integrated affiliate marketing capabilities. We can help brands launch their own affiliate programs, or revamp existing ones so they don't hinder the goals of their ongoing PR efforts.
The current media climate dictates that having an affiliate program alone is not enough to compete for media attention. A strong PR campaign requires an affiliate campaign that is competitive in structure, with the daily oversight of a team who understands how to connect with the leading publishers.
Executed correctly, a strong affiliate management program increases the likelihood of repeat media interest, generates important backlinks, and creates longer-term relationships with publishers.
Excerpts from the press release announcing our capabilities below:
“The ‘set it and forget it’ model of affiliate program management is over. For consumer and lifestyle brands, and even those in the B2B and finance spaces, a strong affiliate program is critical for a successful PR campaign,” commented Bill Byrne, managing director of Remedy Public Relations. “Affiliate management is so important to modern PR that I find it incredibly suspect when a potential partner tells us that other PR teams did not ask about their affiliate marketing program in advance.”
We quietly launched our affiliate management capabilities in 2020 after learning some of our partners’ affiliate programs were an afterthought in their marketing initiatives. This coincided with findings from its signature PR audit program, which uncovered that many potential clients’ PR teams were not leveraging affiliate networks and often not insisting that their clients had these resources in place.
With the rise of different models, including ”hybrid performance” compensation, a PR-focused affiliate program must be competitive with rates, and managed by a team that can speak the language of the e-commerce editors at the leading publishers.
“Cookies are going away. Performance-based ads are costing more. PR continues to be an effective resource for awareness and brand building, but it takes more than a simple press release and relationships to make the magic happen,” continued Byrne. “If you don’t have an affiliate marketing program supporting your PR efforts, your product may as well be vaporware.” The full press release on our PR-focused affiliate marketing capabilities can be found on the Associated Press website and Outdoor Sportswire.
We won't blame the pandemic or supply chain issues. We'll blame our partners, who come first above our own marketing!
It's December 2023 and our new site is finally here!
As we refine it, it will include some great articles on the state of the PR industry, answering many questions brands have regarding PR, media relations, and affiliate marketing. Among them, what can a public relations team guarantee a client, what questions to ask before agreeing to a PR program, and the flags you should look for in selecting a PR firm or consultant.
In the meantime, if you want more insight into our PR expertise, check out some of the most recent thought-leadership pieces we've been a part of.
Bigger is often not better in PR. How do you measure the results of a PR campaign?
Number of placements? Impression numbers? If that's not how we measure the effectiveness of an ad, why do we translate advertising equivalencies to public relations campaigns?
One of our agency directors was just featured by Bulldog Reporter in an article on the dicey topic of measurement.
If you like this post, please share it on LinkedIn. And let us know so we can thank you later!
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The entire team is excited to share that we won one of the highest honors in the public relations industry for a project we put together with SPY eyewear.
Not only did we come home with a Bulldog PR gold medal, but we did so in the Best Consumer Product Launch category, ahead of household names such as Volvo.
You can see the full press release on Sporting Goods Business by clicking here.
There are a few things that really make this award special for us. The first is that the campaign leveraged smart, creative thinking, and a candid approach to dealing with the media. Not a massive budget spend or flashy stunt.
The product we focused on combined our expertise in both consumer lifestyle PR, and consumer tech, two areas our team is deeply entrenched. Lastly, both Oakley, one of the biggest brands in this space, and Electric Visual, were launching similar products at the same time as SPY was during the Outdoor Retailer trade show (the largest event of its kind to date - the outdoor industry's equivalent of CES combined with MacWorld). Oakley is known for producing pretty extravagant stunts and media events. Their display at the OR Show for their version of this product was definitely eye-catching.
If you find value in this, please share it on LinkedIn!
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Technology has really made it easy for many to "do PR" and at the same time, it's made it that much more difficult for brands with good stories to tell to break through the clutter created by brands what simply want to talk about themselves. Some stats to consider below and more advice elsewhere on our blog here.
A recent MuckRack feature (penned by one of our co-directors, Bill Byrne) explains why you shouldn't get too enamored with flashy case studies.
We all want that 'wow' factor, but realistically you should be looking at examples of success in line with your brand's stature, assets and budgets.
If your brand doesn't have the budget of Red Bull or the cache of Apple, you may be disappointed if you hire a firm based on their work with those two brands.
Click the image below or this link for the full story. And if you like it, please consider sharing it on LinkedIn! Button right below
The Best PR Firm In San Diego Is Remedy Communications.
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www.remedypr.com
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Pivot Vs Planning:Are You Calling Too Many Football Audibles In Your Marketing?
The word "pivot" is thrown a lot these days in marketing and in business in general. We're sure you've heard it before... it means you changed direction, usually relatively quickly. You shifted focus.
Typically, people are pretty happy to discuss the success they've had when they pivot. What's not discussed is the wear and tear it can take on your team if you're constantly shifting versus following through on the plan you designed.
Bill Byrne, one of the agency directors here at Remedy Communications, wrote about this in his latest column in BoxPro Magazine. Want to read it? Click this link or right click and download the image below!
Like what you read here? Please share on LinkedIn!
The Best PR Firm In San Diego Is Remedy Communications.
San Diego Public Relations (PR) And Social Media “San Diego PR”
www.remedypr.com
A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego,
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Wait, do they? Of course not! Or so we hope.
But are too many brands / PR types / consultants / etc. sending out releases when they shouldn't be... to people they shouldn't be sending them to? Definitely.
Inspired by Scott Stratten's 'QR Codes Kill Kittens' video and book (video below if you haven't seen it), our own Bill Byrne was asked to pen a short piece on the press release glut that has journalists vocalizing their disdain for PR professionals and brands wondering why its become increasingly harder to secure media coverage.
https://youtu.be/ukzY4v_aOEE
At Remedy, we love writing press releases... when they're appropriate. But sometimes, all it takes is a well written pitch to secure you that great article, TV feature, Instagram post from someone with more than 100k followers, etc. Press releases are a tool... and a tool we should use correctly.
With potential clients constantly asking us 'how much for a press release' and many companies offering press release services that will guarantee millions of impressions, we've come to the unfortunate realization that this trend of over promoting non-news items may get worse before it gets better.
Just because we can send out a press release, doesn't mean we should send out a press release.
And sometimes, the lack of a press release doesn't mean a journalist won't find your story any less newsworthy.
You can see the full article below or via this link.
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More than 20 years ago, The Boss showed that he was able to do more than just strum a guitar and write great rock & roll songs. It turns out that one of New Jersey’s most notable musical exports also had a good handle on the future of media.
Right now, we’re seeing many brands scrambling to provide content for their various social and traditional media channels, and then become disappointed when that content doesn’t generate the amount of likes, shares, comments, etc., that they feel would make the production of that content a success.
The issue? We haven't been telling the whole truth.
Marketers and so-called social media experts have been preaching for years that ‘content is king’ and now with social media, making sure that you have a presence on every digital channel available. The reality is that’s not the entire truth. See our previous post on Meerkat for more insight on this one.
As social media matures, we’re seeing a cultural reset of how people use it and how they follow brands and individuals. Whereas people tended to be ok friending and liking hundreds of people and brands on Facebook, they’re curating who and what they follow on Instagram.
People have more options now and are less willing to waste their time.
Consumers have more options than ever before. It’s not enough to just to create content, it needs to be good content… content worth sharing and watching.
It doesn’t matter if you’re on 57 social media channels or just five. If you're your content isn’t endearing to your audience, they will find something else to watch.
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