Cracking The PR And Influencer Marketing Code
We've been working with influencers long before they were called that. And despite what many public relations firms will tell you, they're not all influential.
Sometimes your PR campaign is better off targeting the New York Times or the biggest influencer in your space. And sometimes... you should aim for a local Instagrammer with 456 followers.
Remedy's co-founder and managing director, Bill Byrne, was just featured by Muck Rack (one of the top publications in the PR and social media industry) on the topic. Read it online here.
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