he industry experts at Muck Rack regularly ask us to weigh in on media trends and offer advice on what it takes to secure editorial in the evolving media climate.

To ensure success, we develop our programs using a media-first perspective. To learn what that is, click the link.

https://muckrack.com/blog/2020/10/02/media-first-perspective

It's always nice when an industry expert asks us our opinion on public relations.

There's a reason we're called Remedy. We built the firm to solve the issues we were hearing about from friends and partners who were disappointed in what their current PR teams were delivering. Sometimes they did receive exactly what they should be getting. Sometimes they were expecting too much, and often, the agency over-promised.

To begin, look at what they've done for similar brands.

And trust their expertise. You may have launched PR campaigns before, but if you're not in the trenches, what you want may not match the reality of modern media. 

Check out what agency director, Bill Byrne, and other notables, had to say in this article by Meltwater and PR guru, Michelle Garrett (follow her on Twitter, she's awesome).