We've posted before about what journalists want from PR people here. 

PRNewser recently published a great post on the topic and we thought we'd share, without any commentary (which is very hard for PR people to do ;-).Want More tips? Give us a call or drop us a line at PRCheckup@Remedypr.com

PR (actually all marketing) takes time. Even in today's ultra-quick Instagram world, it usually takes time to see traction from your public relations campaign.

One of the biggest issues we’re seeing with brands that need marketing help, outside of properly budgeting for outside PR and marketing support, is poor budgeting when it comes to time.

Many times, the Remedy team has turned down potential work because the client came to us at the last minute with a project we feel they didn’t allow enough time to be successful.

We’re not the only ones who feel this way.

Take Axia PR in Jacksonville, who has worked with some very impressive brands, or Michael Shane, of www.freide.co, a "hybrid creative agency fusing media consulting and creative strategy," based in Bill's old stomping grounds of NYC. Now we don’t know Michael at all, but we’re a member of the same networking group on Facebook and he recently made this post lamenting a recent client that is just now seeing momentum right away.

This is only a small part of the discussion that occurred on Michael's post. And this happens all the time.

We’ve worked with brands under tight time constraints and had them on national media programs and major market daily newspapers overnight… but many times, it can take weeks, often months, to start seeing momentum, let alone an impact on measurable awareness or sales (assuming you're able to track this, to begin with).

So what’s the magic number for how long you should experiment with a good PR firm?

Tough to say, especially since the first month of the program should be spent outlining the full plan and you won’t be seeing media results during that period of time. Many will tell you six months is a good timeframe to consider, but that could scale up or down depending on if you’re working on a very timely event or working with a brand that has news coming out a few seasons after this one.

Regardless, with media relations, remember that reporters are simply not sitting around waiting for your (or our) phone call. It doesn't matter how strong the relationship is.

Please keep in mind that we're not saying that PR firms (consultants, marketing firms, ad agencies, etc.) don't fail to deliver. They do. It could be because they weren't clear about potential results, promised too much and in some cases, failed to manage expectations.

However, many times when a PR program fails, it's because there wasn't enough time allotted to see results or it's being compared to the 'guaranteed impressions' that come with buying an ad (which still don't guarantee sales though).

Enjoy this piece? Please consider sharing it on LinkedIn!

Again, special thanks to Michael Shane of http://www.freide.co/ for giving us permission to share his Facebook post.

This article was previously featured on Box Pro Magazine, the leading source for CrossFit and HIIT facility owners and marketers.

We're channeling Sesame Street here and asking who are the people in your neighborhood?

These days we spend such a a huge amount of time marketing on a macro level, we often forget that we can see huge gains simply by targeting those close by. Whether it's your local community newspaper or just the people in your local community, you'd be surprised how much return you can get when you put the effort in.

With that in mind, we're sharing this article from Box Pro Magazine that one of our directors, Bill Byrne, contributed. The focus is on simply leveraging the groups around you strategically for a mutually beneficial return. Click the article below (will open in a new window, then click again to resize) to see the full piece.

Like this post? Please share it.

Interested in hearing more from Remedy? Sign up for our newsletteror drop us a line.

what does a PR firm do? who is the best PR firm in San Diego?

San Diego Public Relations (PR) And Social Media “San Diego PR”

We're regular contributors to The Craft Beer Attorney's B5 Newsletter and our most recent column is probably our best yet.

The article centers around the planning required when it comes to PR and media relations campaigns.

Can we see success with minimal planning? Definitely.

But honestly, you'll probably get the best bang from your buck, from us or any other sort of marketing agency, by planning well in advance.

If you don't subscribe already, we've pasted it below for you to check out!

Want More tips? Give us a call or drop us a line at PRCheckup@Remedypr.com.

Like what you've read? Please click the LinkedIn share button below!

QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego,

Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketin

Wait, do they? Of course not! Or so we hope.

But are too many brands / PR types / consultants / etc. sending out releases when they shouldn't be... to people they shouldn't be sending them to? Definitely.

Inspired by Scott Stratten's 'QR Codes Kill Kittens' video and book (video below if you haven't seen it), our own Bill Byrne was asked to pen a short piece on the press release glut that has journalists vocalizing their disdain for PR professionals and brands wondering why its become increasingly harder to secure media coverage.

https://youtu.be/ukzY4v_aOEE

At Remedy, we love writing press releases... when they're appropriate. But sometimes, all it takes is a well written pitch to secure you that great article, TV feature, Instagram post from someone with more than 100k followers, etc. Press releases are a tool... and a tool we should use correctly.

With potential clients constantly asking us 'how much for a press release' and many companies offering press release services that will guarantee millions of impressions, we've come to the unfortunate realization that this trend of over promoting non-news items may get worse before it gets better.

Just because we can send out a press release, doesn't mean we should send out a press release.

And sometimes, the lack of a press release doesn't mean a journalist won't find your story any less newsworthy.

You can see the full article below or via this link.

QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.

More than 20 years ago, The Boss showed that he was able to do more than just strum a guitar and write great rock & roll songs. It turns out that one of New Jersey’s most notable musical exports also had a good handle on the future of media.

Right now, we’re seeing many brands scrambling to provide content for their various social and traditional media channels, and then become disappointed when that content doesn’t generate the amount of likes, shares, comments, etc., that they feel would make the production of that content a success.

The issue? We haven't been telling the whole truth.

Marketers and so-called social media experts have been preaching for years that ‘content is king’ and now with social media, making sure that you have a presence on every digital channel available. The reality is that’s not the entire truth. See our previous post on Meerkat for more insight on this one.

As social media matures, we’re seeing a cultural reset of how people use it and how they follow brands and individuals. Whereas people tended to be ok friending and liking hundreds of people and brands on Facebook, they’re curating who and what they follow on Instagram.

People have more options now and are less willing to waste their time.

Consumers have more options than ever before. It’s not enough to just to create content, it needs to be good content… content worth sharing and watching.

It doesn’t matter if you’re on 57 social media channels or just five. If you're your content isn’t endearing to your audience, they will find something else to watch.

SanDiego publicrelations socialmedia actionsports outdoorpr snowboardpr San Diego action sports public relations social media outdoor PR experts

This is the biggest misconception people have when launching a PR or media relations campaign. It's common even among seasoned marketers.

But it's the truth.

Here's a tip: Journalists are not sitting around waiting to regurgitate what they’re sent by PR people. They are not parrots.

We were reminded about this we saw this Tweet linking to The Walking Deadline from Billy Brown, a journalist we work with fairly regularly.

Billy, like many journalists/bloggers/content creators/whatever you want to call them, is not a parrot. Also, Billy is not an idiot and can think for himself. Why is this important to keep in mind?

If we put in the headline of a press release or subject line of an email “This Is A Game Changer!” or "This Is The Best Thing Ever!" then it better be a game-changer, or else Billy will think twice before looking at our pitch next time around. Keep in mind that we can send things to Billy that aren’t game-changers, but before we do, we better be able to explain why it’s worth his time or else we're going to sour the relationship.

Simple enough? You'd think so, but time and again PR people are asked to push things to media that either aren't newsworthy or so overstated that they turn off the intended media targets.

Here’s what you need to keep in mind when trying to forge relationships with journalists and what you need to do to ensure your efforts are deemed newsworthy.

• For the most part, media outlets need make money: They accomplish this based on selling advertising in some shape or form, the rates for which are calculated from publication sales, website traffic, Nielsen ratings, headline clicks, etc. It’s the journalist’s job to create compelling stories, relevant to the media outlet’s specific audience, that will help with this.

• What may be a good story to you and/or about your brand may not help with the point above. You need to consider that. And while your pitch doesn’t have to be a game-changer to secure coverage, you do need to explain what value it has to offer.

Personally, when looking to hire consultants for our partners, we’ve found that the best PR people are those that can secure coverage for the brands that aren’t the leaders in their space. Our overused phrase in this instance is that anyone can pitch an iPhone to the media. Everyone wants to cover the next iPhone.

• Journalists are busy. They’re not waiting around for your news, regardless of their need to drive revenue for the media outlets they're working for. They’re most likely not going to drop what they’re doing unless what you’re offering is incredibly monumental in the total scope of their relevant news world. And the more time you can give them, the better.

Even that Instagram personality with 100k that you so desperately want to feature your brand using a VSCO picture may work days, if not weeks in advance. Local media have their own deadlines, as do journalists who write for magazines and websites.

• Everyone is your competition for media coverage. Every brand, regardless of newsworthiness, if they're engaging in PR, they're potentially blocking you from securing media coverage.

• Journalists have their own coverage areas and interests. This gets overlooked often. Some will cover a range of topics, others not so much. Some just don't like certain brands. It happens. A finance reporter at one publication may cover everything from credit cards to mortgages, but at another media outlet, those topics could be spread across multiple reporters. This leads us to our next point...

• You need to go to the right person at the right publication with the right pitch. At your own company, you don’t drop off a creative brief for a new logo design with the accounting department, do you? Sure, they may pass it onto the right people, but why would you ask them to do that? They’re busy handling accounting related tasks and your request, in addition to being annoying, may cause them to think twice about getting back to you in the future.

• Send your news at the right time. We can't stress that enough. This is going to vary by what sort of media you're targeting, but again, Billy and others like him aren't just waiting by their laptops for emails from their favorite PR people every minute of the day.

We'll close with this because potential clients often ask about media lists and networks.

Relationships matter,  but the story being pitched is more important.

Remedy has developed some incredible relationships and in our network of colleagues, it's fairly easy to connect to journalists we've never worked with before. The same goes for many other PR consultants and firms and a lot of them will agree that the relationship won’t matter if we don’t follow some simple points outlined above.

If you want to secure editorial coverage for your brand, you need to look at it from the reporter’s perspective and go from there. Give them a relevant story for their coverage area(s), presented in a way they want to see it and with time to consider it.

Need a second opinion on the topic? Check out this article on PRNewser for some similar examples to what we outlined above.

public relations social media san diego marketing outdoor retailer healthcare PR guru experts craft beer startup convergence wework adweek advertising tips marketing hacks