he industry experts at Muck Rack regularly ask us to weigh in on media trends and offer advice on what it takes to secure editorial in the evolving media climate.

To ensure success, we develop our programs using a media-first perspective. To learn what that is, click the link.

https://muckrack.com/blog/2020/10/02/media-first-perspective

We're very excited to announce that Remedy Public Relations' managing director, Bill Byrne, has been asked to speak on a panel about best practices for brands and PR people to engage with emerging media as part of a live group panel discussion through the NYC Chapter of the Public Relations Society of America.

The Pod Bless America event will be co-produced by the media heavyweights at Muck Rack, along with the NY PRSA, and focus on the best way to engage with podcast outlets and other emerging media. You can register for the event here , and more information can be found here.

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Bigger is often not better in PR. How do you measure the results of a PR campaign?

Number of placements? Impression numbers? If that's not how we measure the effectiveness of an ad, why do we translate advertising equivalencies to public relations campaigns?

One of our agency directors was just featured by Bulldog Reporter in an article on the dicey topic of measurement.

You can read all about it here.

If you like this post, please share it on LinkedIn. And let us know so we can thank you later!

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