It's rare any PR team has the opportunity to shape the direction of a brand before launch, but that's exactly what happened with CNTRL+.

The CNTRL+ mission is simple: Disrupt the environmentally detrimental female single-use pad market by providing the best reusable female bladder support product that gives women their confidence back!

Remedy PR's mission? Normalize the discussions around female bladder support, something that isn't just for the 55+ crowd.

From brainstorming copy, to developing a program involving influencers, awards, the online retail experience, and editorial PR, we've touched it all during the early stages of CNTRL+.

And they're just getting started!

Our work with CNTRL+ ties together Remedy Public Relations' experience in health tech (including PowerDot and Purra Performance), with strong lifestyle and fitness angles, two areas our team has a lot of experience with.