We've posted before about what journalists want from PR people here.
PRNewser recently published a great post on the topic and we thought we'd share, without any commentary (which is very hard for PR people to do ;-).Want More tips? Give us a call or drop us a line at PRCheckup@Remedypr.com
Ragan Communications asked us to weigh in on how you can tell if your PR campaign is a stinker. We were happy to oblige!
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How can you tell if your PR campaign is worthwhile? San Diego Public Relations And Social media
Public Relations Results In San Diego
This article was previously featured on Box Pro Magazine, the leading source for CrossFit and HIIT facility owners and marketers.
We're channeling Sesame Street here and asking who are the people in your neighborhood?
These days we spend such a a huge amount of time marketing on a macro level, we often forget that we can see huge gains simply by targeting those close by. Whether it's your local community newspaper or just the people in your local community, you'd be surprised how much return you can get when you put the effort in.
With that in mind, we're sharing this article from Box Pro Magazine that one of our directors, Bill Byrne, contributed. The focus is on simply leveraging the groups around you strategically for a mutually beneficial return. Click the article below (will open in a new window, then click again to resize) to see the full piece.
what does a PR firm do? who is the best PR firm in San Diego?
San Diego Public Relations (PR) And Social Media “San Diego PR”
www.remedypr.com
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We're regular contributors to The Craft Beer Attorney's B5 Newsletter and our most recent column is probably our best yet.
The article centers around the planning required when it comes to PR and media relations campaigns.
Can we see success with minimal planning? Definitely.
But honestly, you'll probably get the best bang from your buck, from us or any other sort of marketing agency, by planning well in advance.
If you don't subscribe already, we've pasted it below for you to check out!
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QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego,
Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketin
Name five Super Bowl ads from last year and describe what they were about. If you can’t, do it from any year… and the Apple ‘1984’ spot doesn’t count. Or anything with Clydesdales 😉
Of those five (or less) how many of them led you to buy those products or use that brand’s services?
If the ad didn’t cause you to go out and act, does that mean the ad is worthless?
Definitely not. Here is the reality of advertising (or PR/media relations and marketing in general).
It often takes time and repetition for the message to sink in. I didn’t see the Apple ‘1984’ add live, but I know about it because it’s so regularly highlighted over the years. And its content was very different.
Think about GoDaddy’s ads. The ones with the women having wardrobe malfunctions. Regardless of your personal taste, they also are (were?) different enough to get attention and have people talking about them.
Creatively, both of these ads were different than the norm at the time. That’s an important thing to keep in mind.
Creativity is incredibly important in marketing. It helps cut through the clutter.
Because of advertising, and our love of 'The Walking Dead' a lot of us here have a pretty strong awareness of Mazda as an automotive brand. They seem to consistently have spots airing during ‘The Walking Dead’ that look pretty good and catch our attention when we forget to reach for the DVR's remote. That said, no one in our office has a Mazda. Does that mean the ads weren’t effective?
No. As an example, the last person to buy the car in our office wanted an all-wheel drive sedan. Mazda didn’t make one at the time, so their ads, while they were memorable, were for products that we just didn’t need.
However, Mazda consistently runs ads during a show we watch and because of that, we were am pretty aware of of some of the cars they’re selling. Budweiser usually does something with Clydesdales.
Consistency, or repetition of message, are almost as important as creativity, if you want to boost awareness, and later sales.
‘Consistency’ and ‘creatively’ should be the words you dwell on here.
We hear all the time from friends and colleagues – at both big brands and small – that advertising didn’t work for them. Or PR didn’t work for them. Why? Because they didn’t see sales. When I ask how they measured awareness, I tend to get blank stares. When I ask if they directed their agency partners or let them lead, I get uncomfortable silence.
What is almost always missing when a marketing program falls short is some sort of creativity or consistency in activity. Vanilla tastes good, but it doesn’t stand out. One and done is rarely enough.
Sales come from awareness, as well as availability. Marketers can’t control availability, but they can help build awareness, which will lead to sales if done right.
Despite what case study you read, marketing success comes from creativity and consistency/repetition of message. There are exceptions to the rule, but if you're going to play the odds, are you going to put your money on the 99 percent favored to win or the long shot?
BTW - If you're interested in the creative background of that Apple '1984' ad, check out this piece from Bloomberg.
Questions about the health of your PR or marketing campaign? Drop us a line at PRCheckup@remedypr.com. A consultation is always free!
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San Diego Public Relations
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QR Codes, kittens, QR Codes Kill Kittens, San Diego Public Relations (PR) And Social Media”San Diego PR” https://plus.google.com/+RemedyprSandiego A leading public relations (PR) agency in San Diego, specializing in social media marketing, event marketing, action sports and finance, San Diego Public Relations Agency, Action Sports PR, San Diego Social Media Agency, San Diego Event Marketing Agency, Social Media Marketing Agency, Craft Beer PR, PR, Public Relations, Social Media San Diego, Social Media Marketing Agency San Diego, Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketing, sports marketing, crossfit PR, crossfit social media, PR experts, social media experts san diego, san diego PR experts. San Diego Public relations and social media. Experts in public relations based in San Diego. Bar public relations. Beer public relations.
Do Super Bowl Ads Work? A Lesson in Public Relations, Advertising, Creativity And Consistency
Marketing Makes Beer Taste Better
We're going to see a bubble burst in the craft beer world. When? We're not sure. But we're sure it's going to happen.
Much like dot-coms, yoga studios, snowboard and surfboard shapers, too many are springing up and there's not enough demand or differentiation for the long term.
What's going to help them succeed? Better branding, public relations and an overall excellent marketing strategy that lives outside the brewery.
In modern brewing, Saint Archer has led the charge with their marketing. Don't believe us? What do you think the apparel sales is at your local brewery? Now look at this article from Shop-Eat-Surf highlighting the sales of Saint Archer's logo sold on t-shirts and hats (btw - it helps that their apparel is quality, not the discount t-shirts many breweries sell). If you're not a subscriber of that newsletter, here's a snippet.
Some people love Saint Archer. Some don't. What they've done right, among other things, is develop a brand identity that lives beyond beer. Ask your favorite small to mid-sized brewery what their apparel sales are, in the brewery, each month.
We've worked with some of the biggest and smallest brands in the industry, including Saint Archer, June Lake Brewing, Pabst, Primo and Guinness. The one thing they all did well when we worked with them was to develop an identity that lived outside the brewery.
As of December 2015, there were nearly 600 craft breweries in California alone and 240 in the planning phases! Some will content to be small batch brew pubs, nano breweries, etc., and there's nothing wrong with that. For those looking to grow and thrive through distribution, it's going to take more than great taste to separate them from the pack.
Our most recent newsletter in The Craft Beer Attorney's B5 Newsletter hits on that. If you don't subscribe, here's a PDF of it. Double click the image if it opens too small on your screen.
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Public Relations San Diego, PR Firm San Diego, a leading public relations agency in San Diego, specializing in social media marketing, event marketing, and digital publicity. PR for Tech, experts, craft beer, action sports, finance, consumer tech, bluetooth, beer, consumer goods, b2b, green, eco-friendly, craft beer PR, action sports PR, finance PR, consumer tech PR, bluetooth PR, beer PR , consumer PR, b2b PR, green PR, eco-friendly PR, real estate PR, Experts, craft beer marketing, action sports marketing, finance marketing, consumer tech marketing, bluetooth marketing, beer marketing , consumer marketing, b2b marketing, green marketing, eco-friendly marketing, real estate marketing, action sports PR, action sports marketing, best PR san diego, san diego best PR, san diego social media, san diego lifestyle PR, san diego bar PR, san diego restaurant PR, san diego restaurant social media, restaurant social media. https://instagram.com/remedy_pr/ San Diego Public Relations. San Diego’s Best Public Relations Consultants – Honesty results in public relations. bestprsandiego.com jpublicrelations, besocialpr, leaders in PR for action sports beer social media san diego, healthcare marketing, crossfit marketin
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